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200-year-old Johnnie Walker to sell their whiskey in paper bottles.

Culture Compass
Culture Compass
6.8
GenderMales, Females
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyNorth America, South America, Europe, Asia

Alcohol producers have been using glass or single-use plastic for containing the beverage earlier but after the current trend of eco-friendly nature, they are turning to alternatives like paper bottles to gain even more popularity. Trying to make the bottles eco-friendly and re-cyclable different companies like Carlsberg developing a paper beer bottles, UK firm Frugalpac producing paper wine bottles with a “food grade liner” paper and now the 200-year-old alcohol giant Johnnie Walker have declared to run a trial of the new environmentally-friendly packaging from next year in collaboration with a firm called Pulpex.

While most Johnnie Walker is sold in glass bottles that consume more energy and creates carbon emissions so, the firm is looking for ways of using less plastic across its brands. Brand owner Diageo stated that the bottle will be made from wood pulp and will be fully recyclable.
According to Diageo, the bottles will be made by pressurizing pulp in molds which will then be cured in microwave ovens and will be sprayed internally with plastic-less coatings that are designed not to interact with the drinks they will contain.

References – BBC

Culture Compass
6.8
With consumers increasingly focus on the damage to ecosystems companies are continuously trying to reduce plastic from their productions. Food, and drink manufacturers alone produce 8.2 million tonnes of plastic in Europe. Brands are trying to remove plastic and glass waste by changing to recyclable packaging both for customer satisfaction and environmental causes. Drinks companies like Johnnie Walker, Unilever, and PepsiCo have been developing paper bottles to try to cut down on pollution and make products more sustainable.

Breakdown

  • Popularity 7.0
  • Inventiveness 7.0
  • Engagement 5.0
  • Human Centricity 8.0

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