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Powerful Anti-Racism Campaigns

NIKE’s Powerful Anti-Racism Campaign

Culture Compass
Culture Compass
7.0
GenderFemale, Male, Other
AgeTeens, Young Adults, Grown-ups, Middle aged, Elderly
GeographyNorth America, South America

With the death of the latest victim of police brutality, George Floyd, the world as a whole is revolting against racism. While companies like YouTube and Peloton are donating funds for combating racial injustice, NIKE has clearly stood out with its powerful brand advertisement appealing to the masses to stop racism.

The popular sports brand has recently launched a campaign- “For Once Don’t Do It.”, which is a play off its official slogan. In short, by this campaign, NIKE is urging the audience to not turn a blind eye towards racism. Further, it is promoting people to take action against racism and be part of the change. The global giant has been known for raising voice against oppression, inequality and hatred.

References – Design Boom

Culture Compass
7.0
Brands with powerful messaging and standing, while building an empathetic connection with their consumers ensures brand loyalty and high engagement.

Breakdown

  • Popularity 9.0
  • Inventiveness 3.0
  • Engagement 8.0
  • Human Centricity 8.0

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