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Rise Of Social Video Sharing Apps

TikTok Ban In India Gave Rise To Booming Local Video Sharing Platforms

Culture Compass
Culture Compass
6.0
GenderMale, Female, Other
Age Group15Y - 25Y
GeographyIndia

Indian tech and entertainment firms are looking to capitalise on sudden opportunities arising from a government ban on Chinese owned apps, including the wildly popular TikTok, with one rival video app saying it had added 22 million users in 48 hours. India this week outlawed 59 Chinese-owned apps including TikTok and Tencent’s WeChat, in what was described as a “digital strike” against China by the country’s technology minister.

With 200 million Indians users, TikTok, which features a simple user interface, background music options and various special effects, was a burgeoning force in the nation’s social media scene and the ban left its fans scrambling for options.
Roposo, an Indian video-sharing social media app similar to TikTok that been around since 2014, saw its user base jump by 22 million in the two days after India banned the Chinese apps, the company’s founder Mayank Bhangadia told Reuters.

Other home-grown TikTok alternatives such as Chingari, Mitron, HotShots, MxTakakak and 20 such are also finding favour with users.

Global Alternatives such as Triller have also taken over!

Culture Compass
6.0
There is always an opportunity for local businesses to grow, the TikTok ban was an eyeopener for the Indian social media ecosystem. While each platform is yet to set an identity for themselves, the Indian consumer base rapidly adapting and accepting the replicas.

Breakdown

  • Popularity 9.0
  • Inventiveness 2.0
  • Engagement 7.0

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