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Serendipitous International Collaboration Series

Red Bull unleashes new ‘Check Your DMs’ series digitally connecting artists around the world.

Culture Compass
Culture Compass
6.3
GenderMale, Female, Others
Age BracketTeens, Young Adults, Grown Ups
GeographyNorth America, Europe, South America, Asia

Red Bull has been a big supporter of the music world and has recognized it from time and again through its various festivals, workshops, artist collaborations. Now Red Bull has come up with yet another smashing venture, their brand new series called ‘Check Your DMs’ which is an unparalleled platform for artists to collaborate in the digital age.

The series will enable three unfamiliar artists from three distinct nations to bring in diverse musical backgrounds to work together on a new song, completely online. The avant-garde series comprises global rolls of artists, musicians and producers from USA, UK, The Netherlands, South Korea, Mexico, Austria and Puerto Rico.

References – Stupid Dope

Culture Compass
6.3
Red Bull’s new series is truly a phenomenal way to celebrate the global artists and their talents and an ingenious way to give fresh music to the world. The unorthodox collaboration will shatter the boundaries of music world and unite the artists solely via art. This initiative will also set an illustrative on how to collaborate during these times, the digital times. The music created in the process will be highly anticipated.

Breakdown

  • Popularity 7.0
  • Inventiveness 6.0
  • Engagement 7.0
  • Human Centricity 5.0

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