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Social Media App Feature For Mental Health

Snapchat to launch “Here for you” feature to help users cope up with mental health disorders.

Culture Compass
Culture Compass
GenderMales, Females
Age BracketTeens, Young Adults, Grown Ups
GeographyEurope, North America

With the global pandemic coming in 2020, not only our immune system is in danger but also our mental well being. There is a lingering uncertainty of the future which has caused a lot of upheaval in everyone’s lives. Someone is stressing about the illness while some about unemployment. The repercussions are numerous so thus the reason for stress. The main problem lies when this stress takes a serious toll on the psychological well being. Thus, to help people, various non-government organizations are running awareness.

Recently an organization such did it with a collaboration of popular application. Snap Inc, the parent company of Snapchat in collaboration with Mariwala Health Initiative and the non-profit Manas Foundation launched an in-app feature to raise awareness about mental health. The feature, “Here for you” aims to help the snap chatters who are experiencing stress, anxiety or any sort of mental disorder. Mariwala Health Initiative and Manas Foundation have created videos that show how to deal with stress and how to support one who is experiencing it. It also covers the ways to tackle with such disorders through mindfulness and grounding exercises. The resources aim to cover all the questions related to mental well being which is answered by clinical psychologists and professionals.

References – Business Insider

Culture Compass
This initiative would help the Snapchat community to get aware about the psychological issues. However, the application must focus on how to make the feature accessible worldwide and not just to India. People are suffering worldwide due to pandemic thus the application must consider addressing the issue and help people globally. Amidst, the stress the feature is going to help the application as well as NGOs gain lot of popularity.


  • Popularity 6.0
  • Inventiveness 6.0
  • Engagement 8.0
  • Human Centricity 8.0

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