The concept of shopping on social media sites is becoming increasingly popular.
There’s a lot of buzz around social shopping right now. Buyers are searching for alternative ways to shop for what they want, and they want more personalized shopping experiences. Mobile platforms are the biggest driver of social commerce, with a sharp rise in the percentage of people saying they’ve used a smartphone or tablet to buy a product through social media, according to Global Web Index. Mobile’s growth has contrasted with the decline in social shopping on desktop computers and laptops.
Social networks and apps that are already focusing on social commerce have introduced new features to drive engagement. New platforms are coming onto the scene too. Facebook Shops started to roll out on Facebook and Instagram recently. Businesses can create digital storefronts that act as product catalogs. Snapchat announced its new show- The Drop back in June that would feature limited-edition streetwear collaborations with celebrities and designers. Viewers could shop from the screen directly as they watch.
Pinterest incorporated user’s cameras into social shopping back in June where people could just click a picture of the item they were looking for and Pinterest would search for similar products on its app which will then link to the item in the retailer’s site.
“Social commerce allows brands to reach people when their attention is already on an item of value — even when the transaction isn’t happening fully in the app,” said Darin Archer, chief strategy officer at an e-commerce software company. While plenty of social ads direct users to retailer websites for further browsing and purchasing, social media companies are working to make shopping a more seamless part of the in-app experience.
References – Socialmediatoday
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