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Starbucks Introduces Innovative Reusable Cups

Starbucks introduces funky color changing cups to promote sustainability 

The Culture Wire Review
6.4
GenderMale, Female, Others
Age Group16Y - 35Y
GeographyIndia, Worldwide

Starbucks is here to up your cool quotient with the launch of these reusable colour-changing tumblers. While it promised to be  environmentally sustainable, it also likes to make things exciting for customers by offering them creative and aesthetic merchandise.

The cups have lids and straws in contrasting colours and each one can turn into a four-colour entity. The colour of the container changes when icy water or drink is added. But only up to the point where the liquid levels off.

You can grab these tumblers at any Starbucks store near you starting January 15, 2020. They’re available in sets of 5 across India for ₹1,800 only. So, once you buy a set, you can bring your own tumbler to an outlet and easily save Rs 10 on your purchase.

Also, Check out Sustainable ways of Commercial Brands

Reference- Whats Hot

The Culture Wire Review
6.4
After doing away with plastic straws completely Starbucks has now taken another step towards sustainability and this time it is quite aesthetic. The reusable color changing cups were well-received by social media.

Breakdown

  • Popularity 8.0
  • Inventiveness 5.0
  • Engagement 7.0
  • Human Centricity 5.5
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