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Streaming Platforms Led Artist Initiatives

Music Streaming Platforms Share Initiatives To Keep The Muses Rolling. As concerts and tours have been canceled, music streaming services have presented ways artists can still make a profit.

Culture Compass
Culture Compass
6.3
GenderMale, female and others
Age Group25+
GeographyWorldwide

Globally, As artists continue to provide live streams from the comfort of their homes or studios, music streaming services are looking to support musicians monetarily with new initiatives. While streaming can be a point of steady income for artists (noting different platforms’ usage by consumers might be at an all-time high since more people are socially distancing at home), platforms like TIDAL, Spotify, YouTube Music, Pandora, and Bandcamp are rolling out creative initiatives to help artists still make a profit.


Indian Streaming Giants too have stepped forward to show their support.
Expanding the music library and content for consumers, Gaana has also uploaded a short video on it’s instagram account which shows how people are surrounded by so many different distracting elements and there is only one escape to the distractions which is music.
Spotify, is working with a growing list of organisations offering financial relief to creators around the world to find ways to support the community. The Spotify COVID-19 Music Relief project has been created to amplify the efforts of organisations that focus on helping those in need.
Amazon music and YouTube Music also pledged to contribute to the MusiCares’ COVID-19 Relief Fund, to fund for music industry workers.
Hungama Artist Aloud, a platform that supports and promotes independent content, is launching a series of multilingual, multi-genre and multi-talent digital concerts called #StayAtHome #StayEntertained.
Saregama Carvaan 2.0 also offered various audio content to their listeners. Which included special curated stories to rediscover peace of mind and special playlists for staying home.

Culture Compass
6.3
As artists continue to provide live streams from the comfort of their homes or studios, music streaming services are looking to support musicians monetarily with new initiatives.

Breakdown

  • Popularity 6.0
  • Inventiveness 5.0
  • Engagement 7.0
  • Human Centricity 7.0

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