Indian based coffee brand The Sleepy Owl Coffee created plastic-free packaging.
Culture Compass
What if it was told to you the packaging you once believed sustainable is a major threat to the environment? While conscious consumption and consumerism have brought us closer to the environment, we just focused on eliminating plastic from our packaging ignoring the effect of alternatives or replacements which were offered to us.
India-based renowned coffee brand ‘Sleepy Owl’ coffee has recently come up with new plastic-free packaging but what is new? Well, the packaging is made of paper and aluminum completely which not just eliminates plastic but also offers genuine environment-friendly packaging. The packaging earlier and most commonly used in food-grade packets include a very thin almost invisible layer of plastic which later adds up as micro-plastic waste. This type of waste posses extreme threats to soil and animals. Micro-Plastic is also extremely difficult to recycle or reuse hence making it a total burden over our environment. The proposed and now used packaging by The Sleepy Owl can prove to be the next big packaging innovation and adaptation in the Indian food grade market. Looking forward to consumer acceptance The Sleepy Owl has shown how sustainability is no longer an individual effort but also an essential part of brand development.
References – Sleepy Owl
Culture Compass
Breakdown
- Popularity 8.0
- Inventiveness 5.0
- Engagement 6.0
- Human Centricity 8.0
