Airlines have newly come up with flights-to-nowhere as a way to deal with the pandemic.
Why Flights to Nowhere?
The reason for ‘flights to nowhere’ is the restriction on travel, air travel in particular. Firstly, due to restrictions on international travel, the operation and hence income of airlines has reduced significantly. The number of people going on trips for business and vacation has reduced and thus hit the revenue streams. Secondly, people who love to travel by air have nowhere to go to and are missing the flying experience. Some of the Airlines have used the second to solve the first.
What are flights-to-nowhere?
It refers to a flight that takes off and lands at the same airport. It takes the passengers for an in-flight tour to some specific locations, giving them a birds-eye view of their journey and that specific location. The purpose is not to reach the destination but to enjoy the journey. Flights operate at the lowest altitude permitted, 4000 metres as compared to their normal altitudes i.e. nearly 35,000 metres. These flights have no fixed or approximate duration and it’s upon the airlines and the target audience’s preference.
These also include ways to entertain their passengers such as performances, celebrity events, delicious treats and the like. All of this, to make their journey entertaining and memorable.
Airlines that are/will be operating flights to nowhere?
A lot of airlines have already initiated such flights as their “Bhramastra” to defeat the slowdown in the industry. Qantas Airlines, Taiwan’s EVA air, Ambience, Singapore Airlines and Korean Airlines are some of the players in the picture. As of now, there is no such flight in India but this won’t be the case for a long time as Air India has also announced it’s soon to be launched flight-to-nowhere.
References – Business Traveller
The freshness of the trend is what makes it popular in the beginning. Meaning the more frequently you do it, the faster it fades. It’s a new concept, will make money and slowly and steadily fade.
Secondly, this initiative has also received opposition due to the unnecessary pollution it creates in the air. Airlines are now trying to figure a way to reduce it as much as they can.
- Popularity 7.0
- Inventiveness 7.0
- Engagement 7.0
- Human Centricity 6.0