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Sustainability Meets Traditional Ayurveda

Ohria Ayurveda shows the way for sustainability through its products and packaging.

Photo by  Chinh Le Duc on Unsplash
The Culture Wire Review
5.8
GenderFemale
Age25Y +
GeographyIndia, Worldwide

Ohria Ayurveda, an India based beauty and wellness brand is keeping the traditional medicine alive while entailing a sustainability induced lifestyle. They manufacture natural products that are made based on the teachings of ancient Ayurvedic culture. In addition to that, they make environment-friendly and palm oil-free products.

Keeping in line with their vision, the brand only uses recyclable and biodegradable materials to package its products. These materials include corrugated boxes, paper, cloth paper bags instead of plastic, bubble wraps and shrink wraps. Sustainable muslin potlis have been launched for brides to give an ancient touch to packaging, storing and gifting. Further, for packaging and sealing, glass bottles and paper seal tapes are used.

References- Ohria Ayurveda and Bioplastics NEWS

The Culture Wire Review
5.8
The need of the hour is to take inspiration from such sustainability-directed brands to decrease our carbon footprint and focus on a more eco-friendly lifestyle.

Breakdown

  • Popularity 6.0
  • Inventiveness 5.0
  • Engagement 6.0
  • Human Centricity 6.0
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