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Tongue Twister Challenge By Bollywood Celebrities

Celebrities take on the tongue twister challenge to celebrate the release of Gulabo Sitabo.

Culture Compass
Culture Compass
5.5
GenderFemale, Male, Other
Age BracketAll ages
GeographyIndia

Ayushman Khurana and Amitabh Bachchan’s upcoming movie has become the talk of the town. Released on 12th June on Amazon Prime, Gulabo Sitabo marks Big B and Ayushmann’s first collaboration. Directed by Shoojit Sarkar, the movie showcases the twisted relationship of Mirza Sheikh (Amitabh Bachchan) and his tenant Baankey (Ayushmann Khurrana). Being the collision of two supremely talented personalities, it is expected that Gulabo Sitaro would be a fun ride full of laughter. Recently, Amitabh Bachchan started a Gulabo Sitabo tongue twister challenge. Further, his co-star Ayushman Khurana did the same further nominating Karan Johar, Varun Dhawan, Badshah, Arjun Kapoor and Taapsee Pannu to take the challenge.

As a part of the challenge, one is supposed to say “Gulabo ki khatar-patar se titar-bitar sitabo, sitabo ke agar-magar se uthal-puthal gulabo,” five times without stopping. Till now, a lot of celebrities have become a part of this challenge. These include Vicky Kaushal, Karan Johar, Arjun Kapoor, Vidya Balan, Ishaan Khattar, Bhumi Pednekar, Rajkumar Rao and Varun Dhawan among few.

References – NDTV

Culture Compass
5.5
The use of challenges to create awareness and promote and market products and businesses is not a new one. It has certainly been gaining a lot of traction over the last few years, and an accelerated consumption, especially due to the lockdown. Many brands and celebrities have started their own challenges for promotions.

Breakdown

  • Popularity 8.0
  • Inventiveness 3.0
  • Engagement 8.0
  • Human Centricity 3.0

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