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‘Touch-free’ Lighting Technology Introduced In India

Wipro lighting released its latest digital campaign highlighting its ‘contactless’ lighting technology.

Culture Compass
Culture Compass
5.8
GenderFemale, Male, Other
Age BracketAll Ages
GeographyIndia

The company released its latest digital campaign introducing its new ‘touch-free’ lighting technology that breaks the clutter in the category of humanizing technology. With the rapid spread of coronavirus, constant vigilance on sanitization and social distancing have become the new way of life. Although we continue to hear about constant advancements in technology to minimize physical contact, very few exist in India to date.

Wipro lighting’s scope of lighting controls empowered with voice guidance is a progressive move in the current situation. The most recent mission by the brand portrays its idea of ‘touch-free’ lighting through an enthralling story with a focus on the message “one less touch” in our everyday exercises.

“This new advertisement is to highlight the need to inculcate one more change for everybody’s good and safety. It brings out one of the benefits of Wipro smart lights-promoting one less touch while throwing light on the sacrifices being made by doctors and health care personnel along with their families during these tough times,” said Mr. Sanjay Gupta, Senior Vice President, and Business Head, Wipro Consumer Lighting and Switches.

References – Business Insider

Culture Compass
5.8
Technology products and campaigns often choose to take the cold and direct approach. Considering the extraordinary times we are living it, a softer, more empathetic and warmer route of communication is required. Advertisements that throw light on social causes and promote change in various ways should be given more weightage than insensitive biased ones circulating the media.

Breakdown

  • Popularity 5.0
  • Inventiveness 4.0
  • Engagement 7.0
  • Human Centricity 7.0

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