Wipro lighting released its latest digital campaign highlighting its ‘contactless’ lighting technology.
The company released its latest digital campaign introducing its new ‘touch-free’ lighting technology that breaks the clutter in the category of humanizing technology. With the rapid spread of coronavirus, constant vigilance on sanitization and social distancing have become the new way of life. Although we continue to hear about constant advancements in technology to minimize physical contact, very few exist in India to date.
Wipro lighting’s scope of lighting controls empowered with voice guidance is a progressive move in the current situation. The most recent mission by the brand portrays its idea of ‘touch-free’ lighting through an enthralling story with a focus on the message “one less touch” in our everyday exercises.
“This new advertisement is to highlight the need to inculcate one more change for everybody’s good and safety. It brings out one of the benefits of Wipro smart lights-promoting one less touch while throwing light on the sacrifices being made by doctors and health care personnel along with their families during these tough times,” said Mr. Sanjay Gupta, Senior Vice President, and Business Head, Wipro Consumer Lighting and Switches.
References – Business Insider
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