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Toymaker Collaborates With Bike Giant

LEGO launches the new life-size Ducati Panigale V4 R model in collaboration with the luxury bike brand Ducati.

Culture Compass
Culture Compass
5.5
GenderMale
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyEurope

Having a long history of collaboration with top automotive companies in the world like Bugatti, the renowned Danish toymaker confirmed another collaboration with one of the most prestigious Italian bike makers, Ducati by the release of the life-size replica of Ducati Panigale V4 R.

Consisting of 15000 lego bricks and 646 pieces is built by Lego artist Riccardo Zangelmi and exhibited by Andrea Dovizioso, MotoGP rider for Ducati Corse team a few days ago in Modena. The replica swaps all the aluminum frame with lego bricks while having a 998 cc Desmosedici Stradale R engine that puts out 217 bhp and 112 Nm of peak torque lying underneath it.

Riccardo and his team constructed the replica after 400 hours of hard work without the usage of any adhesives and anchorages. The Ducati Panigale V4 R’s brick replica is available in the Europian countries for €50 (₹4,955).

References – Times Now

Culture Compass
5.5
The trend of automobile companies collaboration with toy manufacturers as a means of advertisement continues with the release of the new life-size Lego Ducati Panigale V4 R, made with 15000 Lego bricks, 646 pieces, and 400 hours of manpower was unveiled by the Ducati Corse team in Modena. Currently available in Europe only, the life-size LEGO model hides the monstrous Desmosedici Stradale R engine underneath it, making it even more appealing to both toy and sports bike lovers.

Breakdown

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  • Inventiveness 6.0
  • Engagement 6.0
  • Human Centricity 3.0

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