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Virtual Concert Fundraiser

Music Beyond Borders, a grand musical spectacle by MTV Beats.

Culture Compass
Culture Compass
5.5
GenderMale, Female, Others
Age BracketTeens, Young Adults, Grown-ups, Middle aged, Elderly
GeographyIndia, Asia

Music in itself is healing. Music is borderless. It’s not restricted by geographies, language or even a pandemic. It’s a language of the heart. It has always rendered itself as a medium that helps break the shackles of the mind. It calms your spirit and brings peace to the mind, especially in these gloomy times when there is nothing but negativity everywhere.

This world music day, MTV and MTV Beats from Viacom18 are bringing a grand musical spectacle – ‘Music Beyond Borders’. Music Beyond Borders is a one-of-its-kind musical extravaganza celebrating diverse music cultures from across the country.

Featuring a prominent repertoire of more than 25 artists such as Madhuri Dixit Nene, Neeti Mohan, Amit Mishra, Benny Dayal, Zayden, Asees Kaur, international rapper L-Fresh The Lion and popular bands Parikraama and many more. The hour-long concert will celebrate the indelible spirit of music with soulful melodies. Staying true to the essence of music that shatters boundaries, these distinguished artists will sing in different languages.

Moreover, this concert is in collaboration with the NGO, Goonj which is mainly working for the migrants and poor who suffered the most during the pandemic. The artists will also be encouraging the viewers to donate for the cause.

References – The Hans India

Culture Compass
5.5
The concept of virtual concerts is quickly gaining acceptance and traction, especially while this lockdown has taken a toll on mental health specially that of youngsters. At the same time, concerning about the plight of the migrants and under privileged, this musical event will help raise the funds for same. And no doubt, it will embark loads of positivity and a wave of freshness in the minds of youth.

Breakdown

  • Popularity 6.0
  • Inventiveness 3.0
  • Engagement 7.0
  • Human Centricity 6.0

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