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Virtual Concert On Video-Based Social Media Platform

American artist The Weeknd is set to perform TikTok’s first virtual concert ‘After Hours’.

Culture Compass
Culture Compass
5.3
GenderFemale, Male, Other
Age BracketTeens, Young Adults, Grown Ups
GeographyNorth America, Europe, Asia

The Weeknd is going to perform his songs from his album ‘After Hours’ on a virtual stage for a special AR, live-streamed concert next week. The platform exclusive concert will see the Grammy-winning RnB artist feature in ‘The Weeknd Experience’. The event will be hosted by Tiktok in partnership with XO, Republic Records and Wave. The singer will don a virtual-avatar to perform for this event.

Tiktok hails this event as its first augmented reality experience. The concert will employ 3D renderings and picture-in-picture video to make the live-stream experience more immersive and interactive. Just like any other live broadcast, the viewers will be able to interact in real-time through the broadcast of “The Weeknd Experience”.

The event aims to raise funds for the Equal Justice Initiative, which supports racial equality. The fans can donate directly from the app before and during the concert. The platform promised to put their own funds in equalling the amount donated. The experience will also come along with a set of official merchandise, proceeds of which will go towards the initiative.

References – Variety

Culture Compass
5.3
The shutdown of live events globally has seen the events industry move to the virtual platforms. There has been a steady surge in the consumption over the last few months. The industry is also seeing a shift in business practices to incorporate the online experiences more seriously, incorporating features like AR and VR, to generate enriching experiences for the viewers and revenue for artists via these sources.

Breakdown

  • Popularity 8.0
  • Inventiveness 4.0
  • Engagement 5.0
  • Human Centricity 4.0

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