Virgin Media’s enters a partnership with ITV to hold the first TV broadcast festival – V Festival.
After its last edition in 2017, the V Festival is set to return in 2020 in a virtual avatar. Born out of a partnership between Virgin Media, ITV and Manning Gottlieb OMD, the festival is said to be the first broadcast TV show hosted by Maya Jama. The festival aims to recreate a live-concert vibe by incorporating experiences like festival-food hacks, fashion tips and interactive content to keep the audience engaged and bring the experience closer to a real-live one.
The integrated campaign by Manning Gottlieb OMD will be shown across various channels including – TV, video on demand, sponsorship idents, print, Global’s Capital FM, digital and social. Redwood BBDO has also gotten engaged in the project by creating a backstage-style content for Virgin Media customers.
V Festival will take place between 21 August and 23 August, with one-hour episodes airing on ITV2. The features will focus on performances that will take place at Hylands Park in Chelmsford along with showing glimpses from the past editions of the festival. Artists like Olly Murs, Anne Marie and Dizzee Rascal are set to headline, along with various other names.
References – CampaignLive
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