Glastonbury’s Shangri-La organizers to hold a virtual reality festival ‘Lost Horizon‘.
The music industry has been hit hard by Coronavirus, a long shutdown bringing it to its knees. In spite of devastating circumstances, the crippled industries are fighting back with new and innovative ways to emerge from the losses, which are running in millions. Many music labels are forming new strategies to keep themselves viable and to sail through.
Glastonbury’s Shangri-La event organizers have announced an all-new virtual reality festival called Lost Horizon to be held on 3rd and 4th July. The festival is free for everyone. However, one can buy a premium pass for $10. The show, with over 50 performances, is a live event with various famous artists performing live streaming over two days. The festival will raise money for The Big Issue and Amnesty International.
Those interested will need a PC and all mobile users can check App Store and Google Play Store. For the entire interactive VR experience, one needs to own a VR headset.
With nowhere to go as all live concerts stand canceled, there is a peak in the adoption of streaming services by both music labels and consumers. More and more people are hooked to their home applications for entertainment. On-demand music video streams have also seen an increase in consumption.
- Popularity 5.0
- Inventiveness 6.0
- Engagement 8.0
- Human Centricity 4.0