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Stationery being Reinvented as Eco-Friendly

Eco-conscious stationery brands

The Culture Wire Review
6.4
GenderMale, Female, Others
Age Group5Y - 18Y
GeographyIndia

Some players in the stationery industry, traditionally damaging to the environment, are reinventing themselves into eco-friendly entities. Sustainable stationery makers are coming up with innovations such as making pencils by rolling graphite into recycled paper or newspapers. With pencils that can be planted, seeds are fixed to an attached capsule that dissolves in the soil – these innovations extend to sustainable paper too.

Pepaa (formerly called Plantcil) is a full-stack sustainable solutions provider for brands and zero-waste lifestyles in the field of paper-based stationery and packaging. They enable a circular economy alongside hundreds of rural women and over 800 organic farmers by creating sustainable products from post-consumer waste.

Right from recycled paper seed pencils and pens to plantable seed paper-based products such as notebooks, coasters, cloth tags, invitation cards, and even packaging for diapers and diamonds.

Also, Check Out Upcycled Fashion Now A Focus For Designer Labels

Reference- Pepaa

The Culture Wire Review
6.4
At current prices, sustainable stationery is making in-roads and finding niche buyers who can afford it. But given that India is a price-sensitive market, sustainable stationery could see widespread adoption if manufacturers are able to bring price them at the same level as conventional products.

Breakdown

  • Popularity 6.0
  • Inventiveness 7.0
  • Engagement 5.5
  • Human Centricity 7.0
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